Campaign of the weekย
Perplexity posters, I mean, using own product to produce these, but smart using a nostalgic aesthetic to help bring meaning & feeling to a digital only brand. The smart take would be to place these out of home all around the world (maybe they are).
Pierce Brosnan as The Traveler for Kith & Giorgio Armani.
National Geographic with Royal Commission for Alula. Like the educational approach, which fits both Nat Geo but also Alula Tourism.
How travel brands can drive bookings from anonymous visitors. Wunderkind + Skift.
PoloBear bids au revoir.
Ilona Maher with Womenโs Health. โI donโt like this idea that you have to drop your femininity to play a sport like rugby or any sportโ.
The Ralph Lauren Polo Bear floats down the Seine River.
Regret Less with Viator. Discovered via Skift.
Publicis with AIAIOH. Fun.ย
