# marca > Curated branded content database for creative & strategy inspiration. --- ## Pages - [Privacy Policy](https://marca.local/privacy-policy/): Who we are Our website address is: http://marca. local. Comments When visitors leave comments on the site we collect the... - [About](https://marca.local/about/): Marca is the latin word for mark, as in branded content. This is a curated list of branded content, custom... --- ## Posts - [She built that](https://marca.local/she-built-that/): Lego – She Built That. Lego has a new take on It’s like that, to celebrate girls who build. - [Coworker who treats the work trip like a vacation](https://marca.local/coworker-who-treats-the-work-trip-like-a-vacation/): The coworker who treats the work trip like a vacation. IHG with Corporate Natalie on LinkedIn. - [Perplexity with Lewis Hamilton](https://marca.local/perplexity-with-lewis-hamilton/): Sir Lewis Hamilton with Perplexity. - [Uncovering Williamsburg](https://marca.local/uncovering-williamsburg/): Visit Williamsburg with National Geographic. Classic bread & butter work, reach an audience who want to travel, give them a... - [TheSeat](https://marca.local/theseat/): Netflix sponsored show, TheSeat, sponsored by WhatsApp. First time seeing this! WhatsApp, because it (organically) was part of the story... - [Lego F1](https://marca.local/lego-f1/): Lego built actual F1 cars and had the drivers do a race ahead of the Miami GP. 2m views already! - [Campari](https://marca.local/campari/): Campari + Highsnobiety during Milano Design Week - [Breadywear by Vogels](https://marca.local/breadywear-by-vogels/): To help Kiwis travel with their much-loved toast, Vogel’s has launched an innovative travel wear collection, BreadyWear. Neat! Cadbury unveils... - [Rugby Legends and Rising Stars want to break stigmas around health](https://marca.local/rugby-legends-and-rising-stars-want-to-break-stigmas-around-health/): All Blacks & Black Ferns with Wired for Bupa. Rugby Legends and Rising Stars Want To Break Stigmas Around Health. - [Lumon](https://marca.local/lumon/): Apple launching the Lumon Terminal Pro on its website, just fun and shines the light on its hit show. - [Perplexity & Squid Games](https://marca.local/perplexity-squid-games/): Perplexity & Squid Game’s Lee Jung-jae. And they continue to do content with Jimmy O. Yang. - [Basecamp & LevelsIO](https://marca.local/basecamp-levelsio/): Basecamp sponsored a UFO in Levls IO flight simulator game. An Italian backdrop, two world-class drivers and a Peroni Nastro... - [Top Gear & F1 Kick Sauber](https://marca.local/top-gear-f1-kick-sauber/): F1 Kick Sauber on Top Gear. Fun branded film for their car launch. - [Best winter experience in Iceland](https://marca.local/best-winter-experience-in-iceland/): 8 of the best winter experiences to have in Iceland. - [General Stan McChrystal on Leadership](https://marca.local/general-stan-mcchrystal-on-leadership/): Charter with Time Inc on the future of work. Interesting execution, where the content hub stimulates sign ups to the... - [Belmond Long Shots](https://marca.local/belmond-long-shots/): Belmond’s Long Shots, reminiscent of slow tv (a fav of mine) they help bring the experience of their premium properties... - [Once upon a time in Scotland](https://marca.local/once-upon-a-time-in-scotland/): Once upon a time in Scotland. Harrison Ford meet Glenmorangie. And check the second episode. - [Ikea better late than never](https://marca.local/ikea-better-late-than-never/): Ikea Sweden reliving old memes to highlight its new points loyalty program. Watch here. More on the story behind it... - [A Lucca roadtrip](https://marca.local/a-lucca-roadtrip/): The exact way you should learn of the new electric Maserati, within the confines of a Monocle road trip. - [Enchanted Soudah](https://marca.local/enchanted-soudah/): Enchanted Soudah: Nature in the clouds. National Geographic with Soudah. - [Sainsbury's Big Christmas](https://marca.local/sainsburys-big-christmas/): Sainsbury’s BIG Christmas. - [Volvo The Moment](https://marca.local/volvo-the-moment/): Wonderful work from Volvo. Barbour Christmas Advert. The latest Perplexity drop. - [Boots Make Magic](https://marca.local/boots-make-magic/): Boots Make Magic. - [Etsy's Where's Waldo](https://marca.local/etsys-wheres-waldo/): Etsy’s Where’s Waldo. - [On Running with Wired](https://marca.local/on-running-with-wired/): On Running with Wired, talking on their lightspray technology and their NYC pop up. - [NBA Emirates](https://marca.local/nba-emirates/): NBA Emirates Cup Oceans Eleven inspired launch video. Just nice seeing the players getting involved. LeBron James with Nike. Again,... - [Winning doesn't always feel like winning](https://marca.local/winning-doesnt-always-feel-like-winning/): Nike, winning doesn’t always feel like winning. - [Amagi with AdAge](https://marca.local/amagi-with-adage/): Why branded fast channels are the next big thing in streaming tv. Amagi with AdAge. BCG with Wired on the... - [Intelligence by design](https://marca.local/intelligence-by-design/): LG Signature x Monocle. - [The rise of the secure enterprise browser](https://marca.local/the-rise-of-the-secure-enterprise-browser/): Google Chrome with Bloomberg. View all 2024 best campaigns. Smartest commentary - [Perplexity Art](https://marca.local/perplexity-art/): Campaign of the week Perplexity posters, I mean, using own product to produce these, but smart using a nostalgic aesthetic... - [The Traveler](https://marca.local/the-traveler/): Pierce Brosnan as The Traveler for Kith & Giorgio Armani. Switzerland Tourism is back again this year, promoting Autumn, this... - [Lifting the status](https://marca.local/lifting-the-status/): National Geographic with Royal Commission for Alula. Like the educational approach, which fits both Nat Geo but also Alula Tourism. - [How travel brands can drive bookings from anonymous visitors](https://marca.local/how-travel-brands-can-drive-bookings-from-anonymous-visitors/): How travel brands can drive bookings from anonymous visitors. Wunderkind + Skift. - [Ralph Lauren](https://marca.local/ralph-lauren/): PoloBear bids au revoir. - [Ilona Maher's Smudge Proof Secret](https://marca.local/ilona-mahers-smudge-proof-secret/): Ilona Maher with Women’s Health. “I don’t like this idea that you have to drop your femininity to play a... - [Ralph Lauren Polo bear down the Seine](https://marca.local/ralph-lauren-polo-bear-down-the-seine/): The Ralph Lauren Polo Bear floats down the Seine River. - [Regret Less](https://marca.local/regret-less/): Regret Less with Viator. Discovered via Skift. Also Apples new privacy on iPhone video. - [Is Oslo even a city?](https://marca.local/is-oslo-even-a-city/): Is Oslo even a city? Epic from Visit Oslo. Does make me want to check it out. - [Publicis internal video](https://marca.local/publicis-internal-video/): Publicis with AIAIOH. Fun. - [Tony Hawk Amateur Coffee Maker](https://marca.local/tony-hawk-amateur-coffee-maker/): Starbucks with Tony Hawk, hosted on his channel. - [Feeling curious?](https://marca.local/feeling-curious/): TimeOut with Hendricks Gin. - [Louis Vuitton with Roger Federer & Rafael Nadal](https://marca.local/louis-vuitton-with-roger-federer-rafael-nadal/): Louis Vuitton with Roger Federer & Rafael Nadal. Shows branded content doesn’t need to be that complicated, product in shot,... - [100 years of Meisterstruck](https://marca.local/100-years-of-meisterstruck/): Montblanc with Wes Anderson, 100 years of Meisterstruck, a short film. Brilliant. I didn’t realise the logo was a snowcap.... - [WWF Bluesky](https://marca.local/wwf-bluesky/): I don’t even know if this is legit, most likely not. But I liked it, tapping into culture and tongue... - [The big and small of America's National Parks](https://marca.local/the-big-and-small-of-americas-national-parks/): NYTimes + Paramount, partner up to highlight the live streams of 7 national parks across the US. Great piece, good... - [Mercury](https://marca.local/mercury/): Mercury launched their Personal bank accounts, with a neat video on moving banking forward. I mean, how often would you... - [Go deeper with Market Depth](https://marca.local/go-deeper-with-market-depth/): Sherwood News with Nasdaq. We predicted this at 45 seconds, about 25% below Finance benchmarks for branded content. Byline putting... - [Law & Order 25th Anniversary](https://marca.local/law-order-25th-anniversary/): NBC’s Law & Order celebrating their 25th anniversary with a special metro card in New York. Thanks @andrewgiambrone. ^ Imagine... - [Guinness](https://marca.local/guinness/): Jason Momoa discovering he is 2% Irish! Caught that this was shot in New Zealand too. - [A new constellation of space tie-ups](https://marca.local/a-new-constellation-of-space-tie-ups/): Intelsat with Economist, what better place to talk about the space economy. - [UBS x Monocle](https://marca.local/ubs-x-monocle/): Sometimes the best work is just the most simple. This four part series on Monocle with UBS, goes behind the... - [Life at Home](https://marca.local/life-at-home/): Life at Home United States, Annie Leibovitz with Ikea. A beautiful series, check out the main feed for more. - [Colorado's charming small towns](https://marca.local/colorados-charming-small-towns/): Atlas Obscura + Colorado Tourism partner on this piece for immersing yourself in Colorado’s charming small towns. - [Athletic Brewing in Vegas](https://marca.local/athletic-brewing-in-vegas/): Athletic Brewing on the Vegas strip hosted by investor JJ Watt. Office Furniture Liquidations doing content well. Good example of... - [Microsoft game day](https://marca.local/microsoft-game-day/): Microsoft game day commercial for Copilot. https://www. youtube. com/watch? v=SaCVSUbYpVc The Beckhams teaser video for their game day ad. - [Flashtalkings Big Game](https://marca.local/flashtalkings-big-game/): Flashtalking‘s ‘Big Game’ commercial. - [Searching in the messy middle](https://marca.local/searching-in-the-messy-middle/): Searching in the messy middle. The Drum with Google. Hodinkee‘s, Watches in the Wild. - [Get ready](https://marca.local/get-ready/): Get ready, new ad for the Apple Vision Pro. Produced by their in-house creative team. https://www. youtube. com/watch? v=aqTIB_q40bo - [X CES Hub](https://marca.local/x-ces-hub/): The X CES 2024 Hub, with videos, updates & tweets. This actually has been a super handy ‘hub’ for lack... - [Neighborbrite with AI](https://marca.local/neighborbrite-with-ai/): Neighborbrite using AI to generate what your house would look like with new landscaping for mail drops. - [WeTransfer](https://marca.local/wetransfer/): Apple partnered with WeTransfer, on their upload page. Smart audience, great partnership, elevates either side (the platform & the person... - [Marketers overwhelmed by data look to AI for help](https://marca.local/marketers-overwhelmed-by-data-look-to-ai-for-help/): Contentful with Bloomberg, Marketers overwhelmed by data look to AI for help. This is neat, as profiles one of their... - [Gold](https://marca.local/gold/): Idris Elba uncovers the human connection to Gold in this documentary of the same name. In partnership with World Gold... - [Chelsea Clinton is betting on a health care startup](https://marca.local/chelsea-clinton-is-betting-on-a-health-care-startup/): CVS Health on Fortune, Chelsea Clinton is betting on a health care startup to help solve the nation’s caregiving crisis. - [You think this is hard work](https://marca.local/you-think-this-is-hard-work/): Apples you think this is hard work. https://www. youtube. com/watch? v=edpJev-jyx4 - [Cars, community](https://marca.local/cars-community/): Ford launches editorial platform about Mustang fanatics. - [How the metaverse is having an impact](https://marca.local/how-the-metaverse-is-having-an-impact/): These are the ways businesses are using the metaverse today. A content hub from Meta highlighting some of the Metaverse... - [Pappy's Smokehouse](https://marca.local/pappys-smokehouse/): Campaign of the week 15 things to know about Pappy’s Smokehouse as it celebrates 15 years. St Louis Magazine with... - [Most scenic motorcycle routes in America](https://marca.local/most-scenic-motorcycle-routes-in-america/): Guide to the most scenic Motocycle routes in America. StateFarm with CN Traveler. - [New Zealand, there's no place like it on earth](https://marca.local/new-zealand-theres-no-place-like-it-on-earth/): Taika Waititi takes a break from filming our Flag Means Death to do a spot for Tourism New Zealand. - [Dupe brands](https://marca.local/dupe-brands/): A real brand, faking a dupe / counterfeit brand, to acquired new customers. Fun & smart. Daktronics + Front Office... - [Confessions of a writer](https://marca.local/confessions-of-a-writer/): Urban Outfitters & Dickies with the Byline, featuring creative workers who give their insight on the new work world. Ben... - [Behind the Apron](https://marca.local/behind-the-apron/): Behind the Apron – Jennifer’s Story. Home Depot introduces us behind some of the leaders across its stores. - [Huckberry Homes](https://marca.local/huckberry-homes/): Huckberry Homes, to promote their home shop they go on the road and hear the creation story behind homes. This... - [Escape to a better life-work balance](https://marca.local/escape-to-a-better-life-work-balance/): Esc to a better life-work balance in Wellington, New Zealand. They installed a giant Escape key in New York. - [Bringing Starfield to life](https://marca.local/bringing-starfield-to-life/): Adam Savage’s Tested with Bethesda Game Studios, they bring to life one of the scenes from the game in a... - [Why purpose built hardware is critical to advanced Generative AI](https://marca.local/why-purpose-built-hardware-is-critical-to-advanced-generative-ai/): Why purpose-built hardware is critical to advanced generative AI. AWS with Ars Technica. ^ This also links to other great... - [Brandformance](https://marca.local/brandformance/): TikTok on TheDrum on How maketers are combining brand and performance marketing – Brandformance. - [Barbie](https://marca.local/barbie/): Peek every Barbie Brand Collaboration out right now. Thanks to InStyle. - [The Experiment](https://marca.local/the-experiment/): Creative Ops firm Air created a short film called The Experiment. ^ Thanks Ben for the tip. Fandom enters mainstream.... - [How can we safely store carbon dioxide?](https://marca.local/how-can-we-safely-store-carbon-dioxide/): Where can we safely and permanently store carbon dioxide? From Chevrons content studio. - [Future of generative AI for legal and tax professionals](https://marca.local/future-of-generative-ai-for-legal-and-tax-professionals/): The future of generative AI for legal and tax professionals. Thomson Reuters with Axios. Simple and to the point. - [Why all the best cocktail bars in NYC buy their ice from Richard](https://marca.local/why-all-the-best-cocktail-bars-in-nyc-buy-their-ice-from-richard/): How Richard Boccato became one of the biggest cocktail ice dealers in NYC. Yeti with Eater. - [Atoms & MKBHD](https://marca.local/atoms-mkbhd/): Atoms partners with creator MKBHD to create his own sneaker. Droga5 with NYTimes, More of Life Brought to Life. On... - [Cleaning up the oceans](https://marca.local/cleaning-up-the-oceans/): Fortune with SalesForce+, following PMDP on cleaning up the oceans. - [Culture Creators](https://marca.local/culture-creators/): Front Office Sports new series, Culture Creators with Sling. Understanding megatrends can take the fear out of the future. Bloomberg... - [Grand Train Tour of Switzerland](https://marca.local/grand-train-tour-of-switzerland/): Trailer for the Grand Train Tour from Tourism Switzerland. WashingtonPost with 3M, Cooling our Cities. . - [The ride of a lifetime](https://marca.local/the-ride-of-a-lifetime/): Tourism Switzerland to debut a Grand Train Tour of Switzerland with Roger Federer and Trevor Noah. - [This is a bit precious](https://marca.local/this-is-a-bit-precious/): Macpac, this is a bit precarious. Love this. https://www. youtube. com/watch? v=lkZ6rbQkFEo - [IKEA's viral donut lamp](https://marca.local/ikeas-viral-donut-lamp/): Ikea with Buzzfeed. IKEA’s Viral Donut Lamp Is Finally Available to Buy — Along with 6 Other VARMBLIXT Collection Favorites. - [Moncler genius owned Fashion Week again](https://marca.local/moncler-genius-owned-fashion-week-again/): Moncler with Highsnobiety for their fashion week event. Just smart positioning to the right audience and extending a IRL event... - [General Motors & Netflix](https://marca.local/general-motors-netflix/): General Motors Super Bowl Ad with Netflix brand integration. Hinting at the future of branded content on Netflix. https://www. youtube.... - [Pointsbet](https://marca.local/pointsbet/): PointsBet with CNBC. Super Bowl LVII culminates an NFL season marked by a surge in live betting. Leading with insights... - [10 minute text](https://marca.local/10-minute-text/): Verizon with Semafor, turning their text message interview format into a piece of branded content. - [The race to save big cats](https://marca.local/the-race-to-save-big-cats/): DHL with National Geographic, the race to save big cats. On how DHL helped get big cats from Eastern Europe. - [9 exclusive Walmart essentials you need to try](https://marca.local/9-exclusive-walmart-essentials-you-need-to-try/): BuzzFeed with Walmart. 9 Exclusive Walmart essential you need to try. It’s been a while since we shared a BuzzFeed... - [Get Spam](https://marca.local/get-spam/): Get Spam by Oatly. - [12 of the best Christmas Ads](https://marca.local/12-of-the-best-christmas-ads/): 12 of the best Christmas Ads. - [The Greats](https://marca.local/the-greats/): The Greatest by Apple. https://www. youtube. com/watch? v=c2UF26YpPFg 12 of the best Christmas Ads. - [Polar Preet with Cognizant](https://marca.local/polar-preet-with-cognizant/): Cognizant with Polar Preet, attempting to be the first women of color to travel solo across Antarctica. Follow her journey... - [What marketers are learning about video ads](https://marca.local/what-marketers-are-learning-about-video-ads/): What marketers are learning about video ads through data insights. Quickframe with Glossy. - [How Converse and Chuck Taylor All Stars Changed the Face of Music](https://marca.local/how-converse-and-chuck-taylor-all-stars-changed-the-face-of-music/): How Converse and Chuck Taylor All Stars changed the face of music. Klarna on Genius. com. - [Amazon Holiday Kids Gift Book](https://marca.local/amazon-holiday-kids-gift-book/): Amazons Holiday Kids Gift Book. I spotted this on Twitter, someone sharing a photo of the physical copy. It’s just... - [WhatsApp in Piccadilly Circus](https://marca.local/whatsapp-in-piccadilly-circus/): WhatsApp’s new ad in Piccadilly Circus. As Matt says, watch to the end. ^ This is one, where I feel... - [My Helsinki](https://marca.local/my-helsinki/): My Helsinki, promoting, living/working/investing in Helsinki. Love the approach. - [The faces of travel](https://marca.local/the-faces-of-travel/): Delta with Travel & Leisure, the faces of travel. - [How to spend seven days in Nice](https://marca.local/how-to-spend-seven-days-in-nice/): For that last summer lust. How to spend seven days in Nice Cote d’Azur. Explore France with The Guardian. - [Circular Cities Barometer](https://marca.local/circular-cities-barometer/): The Circular Cities Barometer, Bloomberg Media Studios with Holcim. illimity with the FT. - [How we invest in an unknown future](https://marca.local/how-we-invest-in-an-unknown-future/): eToro with Market Watch, How do we invest in an unknown future? - [Questions you should ask your advisor](https://marca.local/questions-you-should-ask-your-advisor/): 10 questions you should ask your advisor this end of financial year. Xero with TheGuardian. Like the format, simple and... - [Dinotracker](https://marca.local/dinotracker/): DinoTracker from Department of Prehistoric Wildlife, as part of Jurassic World launch. @DinoTracker on Twitter. ^ Extending this to native... - [Leaving a legacy](https://marca.local/leaving-a-legacy/): Leaving a legacy: how to give a gift that lasts beyond your lifetime. Guardian with Cancer Council. - [You should have a home energy kit](https://marca.local/you-should-have-a-home-energy-kit/): Anker with BuzzFeed. You should have a home energy kit – and this is the very first thing you should... - [How newsletter sponsorship can supercharge your marketing plan](https://marca.local/how-newsletter-sponsorship-can-supercharge-your-marketing-plan/): Nativeception. Sponsored newsletter company Paved with MarketingWeek. - [Reinvention through positivity](https://marca.local/reinvention-through-positivity/): Front Office Sports with Fidelity. Rex Champman interviews athletes about their second acts. - [The future is bright](https://marca.local/the-future-is-bright/): AdWeek + Millions. The future is bright for brands that master sports advertising. - [Must try delivery dishes](https://marca.local/must-try-delivery-dishes/): 8 must-try delivery dishes from Women-led restaurants in Philly. - [Small Space Secrets](https://marca.local/small-space-secrets/): Small Space Secrets, IKEA with MyDomaine. Nice mix of video as part of the experience. - [Equitable](https://marca.local/equitable/): Equitable with The Atlantic on building resilience in your portfolio. - [Seven ways to eat a more plant based diet](https://marca.local/seven-ways-to-eat-a-more-plant-based-diet/): Seven ways to eat a more plant-based diet. The Guardian Labs with Oatly. Designing a Fairer Future for the Platform... - [New Music Friday](https://marca.local/new-music-friday/): Genius & Microsoft Surface, New Music Friday. - [Future of Fandom](https://marca.local/future-of-fandom/): NBA Top Shot with Kevin Durant and two of his biggest fans. Smartest commentary - [My First Stock](https://marca.local/my-first-stock/): Cash Apps, My First Stock. Best viewed on mobile. - [America's small towns are packed with wonder](https://marca.local/americas-small-towns-are-packed-with-wonder/): America’s small towns are packed with wonder. Atlas Obscura with Brand US. - [Winter Escape](https://marca.local/winter-escape/): Ralph Lauren on Roblox presents the ultimate holiday adventure. - [Nikeland](https://marca.local/nikeland/): Nike is partnering with Roblox to create Nikeland. At time of publishing it had had 6. 1m visits. And related,... - [Little One Quiz](https://marca.local/little-one-quiz/): Tell us about your little one and we’ll recommend a learning gift they’ll love. Interactive quiz with a gift recommendation... - [Perpetual Planet](https://marca.local/perpetual-planet/): Apple Tracking AdUnironically Apple releases an ad de-mystifying App Tracking Transparency. --- # # Detailed Content ## Pages ### Privacy Policy - Published: 2025-05-21 - Modified: 2025-05-30 - URL: https://marca.local/privacy-policy/ Who we are Our website address is: http://marca. local. Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic. com/privacy/. 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Login cookies last for two days, and screen options cookies last for a... --- ### About - Published: 2025-05-21 - Modified: 2025-05-30 - URL: https://marca.local/about/ Marca is the latin word for mark, as in branded content. This is a curated list of branded content, custom content, native advertising and/or any content partnerships that we think are worth referencing. At the end of the day it all comes back to the work, the work that the industry creates, to captivate audiences and connect with brands. This aims to shine the light on that work. If you would like to submit work. Do it here. --- --- ## Posts ### She built that - Published: 2025-06-06 - Modified: 2025-06-06 - URL: https://marca.local/she-built-that/ - Categories: Blog - Tags: Branded content, lego, music, social, toys Lego – She Built That. Lego has a new take on It’s like that, to celebrate girls who build. https://www. youtube. com/watch? v=Q4Tintbg0lo --- ### Coworker who treats the work trip like a vacation - Published: 2025-06-06 - Modified: 2025-06-06 - URL: https://marca.local/coworker-who-treats-the-work-trip-like-a-vacation/ - Categories: Blog - Tags: comedy, corporate nathalie, ihg, influencer, linkedin, social The coworker who treats the work trip like a vacation. IHG with Corporate Natalie on LinkedIn. --- ### Perplexity with Lewis Hamilton - Published: 2025-05-29 - Modified: 2025-06-03 - URL: https://marca.local/perplexity-with-lewis-hamilton/ - Categories: Blog - Tags: Branded content, f1, lewis hamilton, perplexity, social, sports Sir Lewis Hamilton with Perplexity. --- ### Uncovering Williamsburg - Published: 2025-05-22 - Modified: 2025-06-03 - URL: https://marca.local/uncovering-williamsburg/ - Categories: Blog - Tags: Branded content, national geographic, tourism, visit williamsburg Visit Williamsburg with National Geographic. Classic bread & butter work, reach an audience who want to travel, give them a reason to consider your destination. --- ### TheSeat - Published: 2025-05-15 - Modified: 2025-06-03 - URL: https://marca.local/theseat/ - Categories: Blog - Tags: Netflix, Sponsored Content, Whatsapp Netflix sponsored show, TheSeat, sponsored by WhatsApp. First time seeing this! WhatsApp, because it (organically) was part of the story behind singing Kimi. --- ### Lego F1 - Published: 2025-05-08 - Modified: 2025-06-03 - URL: https://marca.local/lego-f1/ - Categories: Blog - Tags: branded entertainment, formula1, lego, sports Lego built actual F1 cars and had the drivers do a race ahead of the Miami GP. 2m views already! --- ### Campari - Published: 2025-04-24 - Modified: 2025-06-03 - URL: https://marca.local/campari/ - Categories: Blog - Tags: Branded content, Campari, HIghsnobiety Campari + Highsnobiety during Milano Design Week --- ### Breadywear by Vogels - Published: 2025-04-10 - Modified: 2025-06-03 - URL: https://marca.local/breadywear-by-vogels/ - Categories: Blog - Tags: Branded content, social, vogels To help Kiwis travel with their much-loved toast, Vogel’s has launched an innovative travel wear collection, BreadyWear. Neat! Cadbury unveils world’s largest creme egg ahead of Easter. --- ### Rugby Legends and Rising Stars want to break stigmas around health - Published: 2025-04-03 - Modified: 2025-06-03 - URL: https://marca.local/rugby-legends-and-rising-stars-want-to-break-stigmas-around-health/ - Categories: Blog - Tags: Branded content, mental health, sports, wired All Blacks & Black Ferns with Wired for Bupa. Rugby Legends and Rising Stars Want To Break Stigmas Around Health. --- ### Lumon - Published: 2025-03-27 - Modified: 2025-06-03 - URL: https://marca.local/lumon/ - Categories: Blog - Tags: Apple, Custom Integration, Entertainment, Lumon Apple launching the Lumon Terminal Pro on its website, just fun and shines the light on its hit show. --- ### Perplexity & Squid Games - Published: 2025-03-20 - Modified: 2025-06-03 - URL: https://marca.local/perplexity-squid-games/ - Categories: Blog - Tags: Branded content, perplexity, social, squid games Perplexity & Squid Game’s Lee Jung-jae. And they continue to do content with Jimmy O. Yang. --- ### Basecamp & LevelsIO - Published: 2025-03-13 - Modified: 2025-06-03 - URL: https://marca.local/basecamp-levelsio/ - Categories: Blog - Tags: basecamp, levelsio, sponsored games Basecamp sponsored a UFO in Levls IO flight simulator game. An Italian backdrop, two world-class drivers and a Peroni Nastro Azzurro 0. 0% surprise for 2025. --- ### Top Gear & F1 Kick Sauber - Published: 2025-03-06 - Modified: 2025-06-03 - URL: https://marca.local/top-gear-f1-kick-sauber/ - Categories: Blog - Tags: branded film, formula1, kicksauber, top gear F1 Kick Sauber on Top Gear. Fun branded film for their car launch. --- ### Best winter experience in Iceland - Published: 2025-02-27 - Modified: 2025-06-03 - URL: https://marca.local/best-winter-experience-in-iceland/ - Categories: Blog - Tags: aldu experience, Branded content, national geographic, tourism, travel 8 of the best winter experiences to have in Iceland. --- ### General Stan McChrystal on Leadership - Published: 2025-02-13 - Modified: 2025-06-03 - URL: https://marca.local/general-stan-mcchrystal-on-leadership/ - Categories: Blog - Tags: b2b, Branded content, leadership, time inc Charter with Time Inc on the future of work. Interesting execution, where the content hub stimulates sign ups to the newsletter, which itself is a separate business/community. The newsletter CTA sitting directly within Times environment. --- ### Belmond Long Shots - Published: 2025-02-06 - Modified: 2025-06-03 - URL: https://marca.local/belmond-long-shots/ - Categories: Blog - Tags: belmond, Branded content, slow tv Belmond’s Long Shots, reminiscent of slow tv (a fav of mine) they help bring the experience of their premium properties direct to you. Once Upon a Time in Scotland continues. --- ### Once upon a time in Scotland - Published: 2025-01-30 - Modified: 2025-06-03 - URL: https://marca.local/once-upon-a-time-in-scotland/ - Categories: Blog - Tags: Branded content, glenmorangie, Harrison ford Once upon a time in Scotland. Harrison Ford meet Glenmorangie. And check the second episode. --- ### Ikea better late than never - Published: 2025-01-23 - Modified: 2025-06-03 - URL: https://marca.local/ikea-better-late-than-never/ - Categories: Blog - Tags: Branded content, ikea, memes, social Ikea Sweden reliving old memes to highlight its new points loyalty program. Watch here. More on the story behind it here. --- ### A Lucca roadtrip - Published: 2025-01-16 - Modified: 2025-06-03 - URL: https://marca.local/a-lucca-roadtrip/ - Categories: Blog - Tags: auto, Branded content, maserati, monocle The exact way you should learn of the new electric Maserati, within the confines of a Monocle road trip. --- ### Enchanted Soudah - Published: 2025-01-09 - Modified: 2025-06-03 - URL: https://marca.local/enchanted-soudah/ - Categories: Blog - Tags: Branded content, conde Nast traveller, soudah, travel Enchanted Soudah: Nature in the clouds. National Geographic with Soudah. --- ### Sainsbury's Big Christmas - Published: 2024-12-05 - Modified: 2025-06-03 - URL: https://marca.local/sainsburys-big-christmas/ - Categories: Blog - Tags: Branded content, christmas, sainsburys Sainsbury's BIG Christmas. https://www. youtube. com/watch? v=I8dczAGg-Qg --- ### Volvo The Moment - Published: 2024-11-21 - Modified: 2025-06-03 - URL: https://marca.local/volvo-the-moment/ - Categories: Blog - Tags: auto, Branded content, volvo Wonderful work from Volvo. Barbour Christmas Advert. The latest Perplexity drop. --- ### Boots Make Magic - Published: 2024-11-14 - Modified: 2025-06-03 - URL: https://marca.local/boots-make-magic/ - Categories: Blog - Tags: boots, Branded content, christmas Boots Make Magic. https://www. youtube. com/watch? v=ncTd0Wfk6QE --- ### Etsy's Where's Waldo - Published: 2024-11-07 - Modified: 2025-06-03 - URL: https://marca.local/etsys-wheres-waldo/ - Categories: Blog - Tags: Branded content, christmas, etsy Etsy’s Where’s Waldo. https://www. youtube. com/watch? v=eYgOUJIgd7c --- ### On Running with Wired - Published: 2024-11-01 - Modified: 2025-06-03 - URL: https://marca.local/on-running-with-wired/ - Categories: Blog - Tags: Branded content, on running, wired On Running with Wired, talking on their lightspray technology and their NYC pop up. --- ### NBA Emirates - Published: 2024-10-24 - Modified: 2025-06-03 - URL: https://marca.local/nba-emirates/ - Categories: Blog - Tags: branded entertainment, nba, oceans eleven, sports NBA Emirates Cup Oceans Eleven inspired launch video. Just nice seeing the players getting involved. LeBron James with Nike. Again, just good fun. --- ### Winning doesn't always feel like winning - Published: 2024-10-17 - Modified: 2025-06-03 - URL: https://marca.local/winning-doesnt-always-feel-like-winning/ - Categories: Blog - Tags: Branded content, nike, running, social Nike, winning doesn’t always feel like winning. https://www. youtube. com/watch? v=Cur3b5NX_nk --- ### Amagi with AdAge - Published: 2024-10-10 - Modified: 2025-06-03 - URL: https://marca.local/amagi-with-adage/ - Categories: Blog - Tags: adage, amagi, b2b Why branded fast channels are the next big thing in streaming tv. Amagi with AdAge. BCG with Wired on the rise of agentic AI. --- ### Intelligence by design - Published: 2024-10-03 - Modified: 2025-06-03 - URL: https://marca.local/intelligence-by-design/ - Categories: Blog - Tags: homeware, lg, monocle LG Signature x Monocle. --- ### The rise of the secure enterprise browser - Published: 2024-09-26 - Modified: 2025-06-03 - URL: https://marca.local/the-rise-of-the-secure-enterprise-browser/ - Categories: Blog - Tags: b2b, bloombergy, Branded content, google chrome, technology Google Chrome with Bloomberg. View all 2024 best campaigns. Smartest commentary --- ### Perplexity Art - Published: 2024-09-19 - Modified: 2025-06-03 - URL: https://marca.local/perplexity-art/ - Categories: Blog - Tags: ai, Branded content, perplexity, posters Campaign of the week Perplexity posters, I mean, using own product to produce these, but smart using a nostalgic aesthetic to help bring meaning & feeling to a digital only brand. The smart take would be to place these out of home all around the world (maybe they are). --- ### The Traveler - Published: 2024-09-12 - Modified: 2025-06-03 - URL: https://marca.local/the-traveler/ - Categories: Blog - Tags: branded entertainment, celebrity, giorgi armani, kith, pierce bronan Pierce Brosnan as The Traveler for Kith & Giorgio Armani. Switzerland Tourism is back again this year, promoting Autumn, this time pairing Mads Mikkelsen with Roger Federer. How Stacker distributes sponsored content to thousands of publishers. Great example of direct influencer voice to a specific community the company wants to get in front of. Making Generative AI accessible to every business. AWS with Wired. --- ### Lifting the status - Published: 2024-09-05 - Modified: 2025-06-03 - URL: https://marca.local/lifting-the-status/ - Categories: Blog - Tags: Branded content, national geographic, tourism, travel National Geographic with Royal Commission for Alula. Like the educational approach, which fits both Nat Geo but also Alula Tourism. --- ### How travel brands can drive bookings from anonymous visitors - Published: 2024-08-29 - Modified: 2025-06-03 - URL: https://marca.local/how-travel-brands-can-drive-bookings-from-anonymous-visitors/ - Categories: Blog - Tags: skift, travel, wunderkind How travel brands can drive bookings from anonymous visitors. Wunderkind + Skift. --- ### Ralph Lauren - Published: 2024-08-15 - Modified: 2025-06-03 - URL: https://marca.local/ralph-lauren/ - Categories: Blog - Tags: olympics, ralph lauren, social PoloBear bids au revoir. --- ### Ilona Maher's Smudge Proof Secret - Published: 2024-08-01 - Modified: 2025-06-03 - URL: https://marca.local/ilona-mahers-smudge-proof-secret/ - Categories: Blog - Tags: ecommerce, ilona maher, retail, rugby, women's health Ilona Maher with Women’s Health. “I don’t like this idea that you have to drop your femininity to play a sport like rugby or any sport”. --- ### Ralph Lauren Polo bear down the Seine - Published: 2024-07-25 - Modified: 2025-06-03 - URL: https://marca.local/ralph-lauren-polo-bear-down-the-seine/ - Categories: Blog - Tags: olympics, paris, ralph lauren, social The Ralph Lauren Polo Bear floats down the Seine River. --- ### Regret Less - Published: 2024-07-18 - Modified: 2025-06-03 - URL: https://marca.local/regret-less/ - Categories: Blog - Tags: Branded content, travel, viator Regret Less with Viator. Discovered via Skift. https://www. youtube. com/watch? v=nKjWtC4acPI Also Apples new privacy on iPhone video. --- ### Is Oslo even a city? - Published: 2024-06-27 - Modified: 2025-06-03 - URL: https://marca.local/is-oslo-even-a-city/ - Categories: Blog - Tags: oslo, social, tourism, travel Is Oslo even a city? Epic from Visit Oslo. Does make me want to check it out. https://www. youtube. com/watch? v=8vhD59ac7nw --- ### Publicis internal video - Published: 2024-06-20 - Modified: 2025-06-03 - URL: https://marca.local/publicis-internal-video/ - Categories: Blog - Tags: ai, b2b, publicis, thought leadership Publicis with AIAIOH. Fun. --- ### Tony Hawk Amateur Coffee Maker - Published: 2024-06-13 - Modified: 2025-06-03 - URL: https://marca.local/tony-hawk-amateur-coffee-maker/ - Categories: Blog - Tags: celebrity, coffee, social, starbucks, Tony hawk Starbucks with Tony Hawk, hosted on his channel. --- ### Feeling curious? - Published: 2024-05-30 - Modified: 2025-06-03 - URL: https://marca.local/feeling-curious/ - Categories: Blog - Tags: alcohool, branded hub, Hendricks gin, timeout TimeOut with Hendricks Gin. --- ### Louis Vuitton with Roger Federer & Rafael Nadal - Published: 2024-05-24 - Modified: 2025-06-03 - URL: https://marca.local/louis-vuitton-with-roger-federer-rafael-nadal/ - Categories: Blog - Tags: fashion, louis vuitton, Rafael nadal, Roger federer Louis Vuitton with Roger Federer & Rafael Nadal. Shows branded content doesn’t need to be that complicated, product in shot, let the stars speak. --- ### 100 years of Meisterstruck - Published: 2024-05-17 - Modified: 2025-06-03 - URL: https://marca.local/100-years-of-meisterstruck/ - Categories: Blog - Tags: branded entertainment, celebrity, montblanc, watch, wes anderson Montblanc with Wes Anderson, 100 years of Meisterstruck, a short film. Brilliant. I didn’t realise the logo was a snowcap. As soon as it finished, I watched it again! Creativity cannot be crushed. Samsung with their response to Apple. It’s good. Whilst I like the timeliness, not always a fan of acknowledging the competition like this. But nonetheless, well done. --- ### WWF Bluesky - Published: 2024-05-03 - Modified: 2025-06-03 - URL: https://marca.local/wwf-bluesky/ - Categories: Blog - Tags: bluesky, social, twitter, wwf, x I don’t even know if this is legit, most likely not. But I liked it, tapping into culture and tongue in cheek. But it’s also a good sign of a brand with a strong identity when it can be parodied but you question if it is them or not. Seen in multiple places, but this one on BlueSky. --- ### The big and small of America's National Parks - Published: 2024-04-26 - Modified: 2025-06-03 - URL: https://marca.local/the-big-and-small-of-americas-national-parks/ - Categories: Blog - Tags: Entertainment, nytimes, paramount+, streaming, tourism, travel NYTimes + Paramount, partner up to highlight the live streams of 7 national parks across the US. Great piece, good exposure and for a good cause, Earth Day. --- ### Mercury - Published: 2024-04-19 - Modified: 2025-06-03 - URL: https://marca.local/mercury/ - Categories: Blog - Tags: banking, mercury, social, startups, technology Mercury launched their Personal bank accounts, with a neat video on moving banking forward. I mean, how often would you put the words neat and banking together. --- ### Go deeper with Market Depth - Published: 2024-04-12 - Modified: 2025-06-03 - URL: https://marca.local/go-deeper-with-market-depth/ - Categories: Blog - Tags: Branded content, finance, nasdaq, sherwood Sherwood News with Nasdaq. We predicted this at 45 seconds, about 25% below Finance benchmarks for branded content. Byline putting a free library in the Ace Hotel. We predicted this one at 44 seconds, images & easy reading are helpful for engaging content. --- ### Law & Order 25th Anniversary - Published: 2024-04-05 - Modified: 2025-06-03 - URL: https://marca.local/law-order-25th-anniversary/ - Categories: Blog - Tags: brand integration, collectible, law & order, mta, subway NBC’s Law & Order celebrating their 25th anniversary with a special metro card in New York. Thanks @andrewgiambrone. ^ Imagine doing this, with some ongoing utility (beyond the collectible). Surprised more brands don’t leverage this. --- ### Guinness - Published: 2024-03-29 - Modified: 2025-06-03 - URL: https://marca.local/guinness/ - Categories: Blog - Tags: alcohol, beer, celebrity, guinness, influencer, Jason mamoa Jason Momoa discovering he is 2% Irish! Caught that this was shot in New Zealand too. --- ### A new constellation of space tie-ups - Published: 2024-03-22 - Modified: 2025-06-03 - URL: https://marca.local/a-new-constellation-of-space-tie-ups/ - Categories: Blog - Tags: economist, intelsat, policy, thought leadership Intelsat with Economist, what better place to talk about the space economy. --- ### UBS x Monocle - Published: 2024-03-15 - Modified: 2025-06-03 - URL: https://marca.local/ubs-x-monocle/ - Categories: Blog - Tags: Branded content, finance, monocle, ubs Sometimes the best work is just the most simple. This four part series on Monocle with UBS, goes behind the scenes with a few high quality goods producers. This on on tailoring, is something their more discerning clients would care about. We predicted the attention on this piece at 33s. --- ### Life at Home - Published: 2024-03-08 - Modified: 2025-06-03 - URL: https://marca.local/life-at-home/ - Categories: Blog - Tags: Annie leibovitz, ikea, influencer, social Life at Home United States, Annie Leibovitz with Ikea. A beautiful series, check out the main feed for more. --- ### Colorado's charming small towns - Published: 2024-03-01 - Modified: 2025-06-03 - URL: https://marca.local/colorados-charming-small-towns/ - Categories: Blog - Tags: atlas obscura, Branded content, colorado, tourism, travel Atlas Obscura + Colorado Tourism partner on this piece for immersing yourself in Colorado’s charming small towns. --- ### Athletic Brewing in Vegas - Published: 2024-02-16 - Modified: 2025-06-03 - URL: https://marca.local/athletic-brewing-in-vegas/ - Categories: Blog - Tags: beer, jj watt, non alcohol, sports Athletic Brewing on the Vegas strip hosted by investor JJ Watt. Office Furniture Liquidations doing content well. Good example of a local business, using content to keep their offering top of mind. --- ### Microsoft game day - Published: 2024-02-09 - Modified: 2025-06-03 - URL: https://marca.local/microsoft-game-day/ - Categories: Blog - Tags: microsoft, super bowl Microsoft game day commercial for Copilot. https://www. youtube. com/watch? v=SaCVSUbYpVc The Beckhams teaser video for their game day ad. --- ### Flashtalkings Big Game - Published: 2024-02-02 - Modified: 2025-06-03 - URL: https://marca.local/flashtalkings-big-game/ - Categories: Blog - Tags: advertising, b2b, sports, super bowl Flashtalking's ‘Big Game’ commercial. https://www. youtube. com/watch? v=YWaV_Wb99W0 --- ### Searching in the messy middle - Published: 2024-01-26 - Modified: 2025-06-03 - URL: https://marca.local/searching-in-the-messy-middle/ - Categories: Blog - Tags: google, technology, thedrum Searching in the messy middle. The Drum with Google. Hodinkee's, Watches in the Wild. --- ### Get ready - Published: 2024-01-19 - Modified: 2025-06-03 - URL: https://marca.local/get-ready/ - Categories: Blog - Tags: Apple, Branded content, technology, vision pro Get ready, new ad for the Apple Vision Pro. Produced by their in-house creative team. https://www. youtube. com/watch? v=aqTIB_q40bo --- ### X CES Hub - Published: 2024-01-12 - Modified: 2025-06-03 - URL: https://marca.local/x-ces-hub/ - Categories: Blog - Tags: brand partnerships, ces, x The X CES 2024 Hub, with videos, updates & tweets. This actually has been a super handy ‘hub’ for lack of a better term. The video focus with tweets does make it really good. --- ### Neighborbrite with AI - Published: 2024-01-05 - Modified: 2025-06-03 - URL: https://marca.local/neighborbrite-with-ai/ - Categories: Blog - Tags: ai, landscaping, mailers, neighborbrite Neighborbrite using AI to generate what your house would look like with new landscaping for mail drops. --- ### WeTransfer - Published: 2023-12-15 - Modified: 2025-06-03 - URL: https://marca.local/wetransfer/ - Categories: Blog - Tags: Apple, brand integration, native ad, wetransfer Apple partnered with WeTransfer, on their upload page. Smart audience, great partnership, elevates either side (the platform & the person uploading). Timing is also perfect, end of year, maybe you’re thinking about getting a new Mac. Time with Kia. The road to tomorrow. --- ### Marketers overwhelmed by data look to AI for help - Published: 2023-12-08 - Modified: 2025-06-03 - URL: https://marca.local/marketers-overwhelmed-by-data-look-to-ai-for-help/ - Categories: Blog - Tags: b2b, bloomberg, contentful, thought leadership Contentful with Bloomberg, Marketers overwhelmed by data look to AI for help. This is neat, as profiles one of their partners (a win) and gets their story across. A satirical take on Spotify Wrapped but for advertising in 2023. Mercury does the escalator pitch. --- ### Gold - Published: 2023-12-01 - Modified: 2025-06-03 - URL: https://marca.local/gold/ - Categories: Blog - Tags: branded documentary, branded entertainment, celebrity, Idris elba, world gold council Idris Elba uncovers the human connection to Gold in this documentary of the same name. In partnership with World Gold Council. I bet this was fun to make. --- ### Chelsea Clinton is betting on a health care startup - Published: 2023-11-17 - Modified: 2025-06-03 - URL: https://marca.local/chelsea-clinton-is-betting-on-a-health-care-startup/ - Categories: Blog - Tags: cvs health, fortune, pharma, startups CVS Health on Fortune, Chelsea Clinton is betting on a health care startup to help solve the nation’s caregiving crisis. --- ### You think this is hard work - Published: 2023-11-10 - Modified: 2025-06-03 - URL: https://marca.local/you-think-this-is-hard-work/ - Categories: Blog - Tags: Apple, Branded content Apples you think this is hard work. https://www. youtube. com/watch? v=edpJev-jyx4 --- ### Cars, community - Published: 2023-11-03 - Modified: 2025-06-03 - URL: https://marca.local/cars-community/ - Categories: Blog - Tags: auto, community, ford, mustang Ford launches editorial platform about Mustang fanatics. https://www. youtube. com/watch? v=CaxZbOOeVY8 --- ### How the metaverse is having an impact - Published: 2023-10-27 - Modified: 2025-06-03 - URL: https://marca.local/how-the-metaverse-is-having-an-impact/ - Categories: Blog - Tags: content hub, meta, metaverse, technology, thought leadership These are the ways businesses are using the metaverse today. A content hub from Meta highlighting some of the Metaverse use cases. --- ### Pappy's Smokehouse - Published: 2023-10-20 - Modified: 2025-06-03 - URL: https://marca.local/pappys-smokehouse/ - Categories: Blog - Tags: Branded content, local, restaurant, st louis, stlmag Campaign of the week 15 things to know about Pappy’s Smokehouse as it celebrates 15 years. St Louis Magazine with Pappy’s. View all 2023 best campaigns. Smartest commentary --- ### Most scenic motorcycle routes in America - Published: 2023-10-13 - Modified: 2025-06-03 - URL: https://marca.local/most-scenic-motorcycle-routes-in-america/ - Categories: Blog - Tags: Branded content, conde Nast traveller, insurance, statefarm, travel Guide to the most scenic Motocycle routes in America. StateFarm with CN Traveler. --- ### New Zealand, there's no place like it on earth - Published: 2023-10-06 - Modified: 2025-06-03 - URL: https://marca.local/new-zealand-theres-no-place-like-it-on-earth/ - Categories: Blog - Tags: new zealand, social, taika waititi, tourism, travel Taika Waititi takes a break from filming our Flag Means Death to do a spot for Tourism New Zealand. https://www. youtube. com/watch? v=LGp_o_syKIU --- ### Dupe brands - Published: 2023-09-29 - Modified: 2025-06-03 - URL: https://marca.local/dupe-brands/ - Categories: Blog - Tags: ecommerce, fashion, influencer, make up, olapiex, social A real brand, faking a dupe / counterfeit brand, to acquired new customers. Fun & smart. Daktronics + Front Office Sports, great example of B2B, where else could Daktronics buy content but a publisher like Front Office Sports. --- ### Confessions of a writer - Published: 2023-09-22 - Modified: 2025-06-03 - URL: https://marca.local/confessions-of-a-writer/ - Categories: Blog - Tags: byline, dickies, fashion, retail Urban Outfitters & Dickies with the Byline, featuring creative workers who give their insight on the new work world. Ben Affleck & Ice Spice. --- ### Behind the Apron - Published: 2023-09-15 - Modified: 2025-06-03 - URL: https://marca.local/behind-the-apron/ - Categories: Blog - Tags: Branded content, DIY, home depot, retail Behind the Apron - Jennifer’s Story. Home Depot introduces us behind some of the leaders across its stores. https://www. youtube. com/watch? v=_L2eBGCV06o --- ### Huckberry Homes - Published: 2023-09-08 - Modified: 2025-06-03 - URL: https://marca.local/huckberry-homes/ - Categories: Blog - Tags: branded entertainment, huckberry, social Huckberry Homes, to promote their home shop they go on the road and hear the creation story behind homes. This episode is with photographer & filmmaker Ben Moon. https://www. youtube. com/watch? v=yL9NsL1-tEs Similar in this space are the Yeti films. --- ### Escape to a better life-work balance - Published: 2023-09-01 - Modified: 2025-06-03 - URL: https://marca.local/escape-to-a-better-life-work-balance/ - Categories: Blog - Tags: Branded content, immigration, new york, new zealand, social, tourism, travel Esc to a better life-work balance in Wellington, New Zealand. They installed a giant Escape key in New York. https://www. youtube. com/watch? v=fHz6je1SwPc --- ### Bringing Starfield to life - Published: 2023-08-25 - Modified: 2025-06-03 - URL: https://marca.local/bringing-starfield-to-life/ - Categories: Blog - Tags: Adam savage, bethesda, branded entertainment Adam Savage’s Tested with Bethesda Game Studios, they bring to life one of the scenes from the game in a cutaway model. Neat partnership. https://www. youtube. com/watch? v=B4dio__b3Fo Shout out to Home Depot who launched their new HomeOwners hub. --- ### Why purpose built hardware is critical to advanced Generative AI - Published: 2023-08-11 - Modified: 2025-06-03 - URL: https://marca.local/why-purpose-built-hardware-is-critical-to-advanced-generative-ai/ - Categories: Blog - Tags: amazon, arstechnica, aws, Branded content, technology Why purpose-built hardware is critical to advanced generative AI. AWS with Ars Technica. ^ This also links to other great content AWS do, check out their CTO’s site. --- ### Brandformance - Published: 2023-08-04 - Modified: 2025-06-03 - URL: https://marca.local/brandformance/ - Categories: Blog - Tags: advertising, nativeception, thedrum, tiktok TikTok on TheDrum on How maketers are combining brand and performance marketing - Brandformance. --- ### Barbie - Published: 2023-07-21 - Modified: 2025-06-03 - URL: https://marca.local/barbie/ - Categories: Blog - Tags: barbie, Entertainment, partnerships Peek every Barbie Brand Collaboration out right now. Thanks to InStyle. --- ### The Experiment - Published: 2023-06-23 - Modified: 2025-06-03 - URL: https://marca.local/the-experiment/ - Categories: Blog - Tags: air, branded entertainment, technology Creative Ops firm Air created a short film called The Experiment. https://www. youtube. com/watch? v=s7cobxKgEx4&t=1s ^ Thanks Ben for the tip. Fandom enters mainstream. Twitch Ads with Adweek. Teads with Digiday, A sober guide to Cannes 2023. --- ### How can we safely store carbon dioxide? - Published: 2023-06-16 - Modified: 2025-06-03 - URL: https://marca.local/how-can-we-safely-store-carbon-dioxide/ - Categories: Blog Where can we safely and permanently store carbon dioxide? From Chevrons content studio. --- ### Future of generative AI for legal and tax professionals - Published: 2023-06-09 - Modified: 2025-06-03 - URL: https://marca.local/future-of-generative-ai-for-legal-and-tax-professionals/ - Categories: Blog - Tags: axios, b2b, thomson reuters, thought leadership The future of generative AI for legal and tax professionals. Thomson Reuters with Axios. Simple and to the point. --- ### Why all the best cocktail bars in NYC buy their ice from Richard - Published: 2023-05-26 - Modified: 2025-06-03 - URL: https://marca.local/why-all-the-best-cocktail-bars-in-nyc-buy-their-ice-from-richard/ - Categories: Blog - Tags: branded entertainment, eater, social, yeti How Richard Boccato became one of the biggest cocktail ice dealers in NYC. Yeti with Eater. https://www. youtube. com/watch? app=desktop&v=ET8mqVGDQ1s --- ### Atoms & MKBHD - Published: 2023-05-05 - Modified: 2025-06-03 - URL: https://marca.local/atoms-mkbhd/ - Categories: Blog - Tags: atoms, ecommerce, fashion, influencer, mkbhd, social Atoms partners with creator MKBHD to create his own sneaker. https://www. youtube. com/watch? v=XDc_yIgH_zk&feature=youtu. be Droga5 with NYTimes, More of Life Brought to Life. On the rabbit holes we go down online. https://www. youtube. com/watch? v=_-EknzllWXI --- ### Cleaning up the oceans - Published: 2023-04-21 - Modified: 2025-06-03 - URL: https://marca.local/cleaning-up-the-oceans/ - Categories: Blog - Tags: Branded content, fortune, salesforce, social good Fortune with SalesForce+, following PMDP on cleaning up the oceans. --- ### Culture Creators - Published: 2023-04-14 - Modified: 2025-06-03 - URL: https://marca.local/culture-creators/ - Categories: Blog - Tags: brand content, sling, sports Front Office Sports new series, Culture Creators with Sling. https://www. youtube. com/watch? v=JfLi1MPfWPY Understanding megatrends can take the fear out of the future. Bloomberg with Mubadala. Henley & Partners with Bloomberg. Secure Your Family’s Legacy through a Portfolio of Alternative Residences and Citizenships. --- ### Grand Train Tour of Switzerland - Published: 2023-04-07 - Modified: 2025-06-03 - URL: https://marca.local/grand-train-tour-of-switzerland/ - Categories: Blog - Tags: Roger federer, social, switzerland, tourism, travel, trevor noah Trailer for the Grand Train Tour from Tourism Switzerland. https://www. youtube. com/watch? v=5JK7vjVaIvo WashingtonPost with 3M, Cooling our Cities. . --- ### The ride of a lifetime - Published: 2023-03-31 - Modified: 2025-06-03 - URL: https://marca.local/the-ride-of-a-lifetime/ - Categories: Blog - Tags: branded entertainment, Roger federer, social, switzerland, tourism, trevor noah Tourism Switzerland to debut a Grand Train Tour of Switzerland with Roger Federer and Trevor Noah. --- ### This is a bit precious - Published: 2023-03-24 - Modified: 2025-06-03 - URL: https://marca.local/this-is-a-bit-precious/ - Categories: Blog - Tags: Branded content, macpac, social Macpac, this is a bit precarious. Love this. https://www. youtube. com/watch? v=lkZ6rbQkFEo --- ### IKEA's viral donut lamp - Published: 2023-03-10 - Modified: 2025-06-03 - URL: https://marca.local/ikeas-viral-donut-lamp/ - Categories: Blog - Tags: Branded content, buzzfeed, ecommerce, homeware, ikea Ikea with Buzzfeed. IKEA’s Viral Donut Lamp Is Finally Available to Buy — Along with 6 Other VARMBLIXT Collection Favorites. --- ### Moncler genius owned Fashion Week again - Published: 2023-03-03 - Modified: 2025-06-03 - URL: https://marca.local/moncler-genius-owned-fashion-week-again/ - Categories: Blog - Tags: Branded content, events, fashion, genius, HIghsnobiety, moncler Moncler with Highsnobiety for their fashion week event. Just smart positioning to the right audience and extending a IRL event to digital. --- ### General Motors & Netflix - Published: 2023-02-17 - Modified: 2025-06-03 - URL: https://marca.local/general-motors-netflix/ - Categories: Blog - Tags: general motors, Netflix, super bowl General Motors Super Bowl Ad with Netflix brand integration. Hinting at the future of branded content on Netflix. https://www. youtube. com/watch? v=5jymEz9xkPQ https://www. youtube. com/watch? v=5jymEz9xkPQ --- ### Pointsbet - Published: 2023-02-10 - Modified: 2025-06-03 - URL: https://marca.local/pointsbet/ - Categories: Blog - Tags: cnbc, sports betting, super bowl PointsBet with CNBC. Super Bowl LVII culminates an NFL season marked by a surge in live betting. Leading with insights that folks expect from CNBC. --- ### 10 minute text - Published: 2023-02-03 - Modified: 2025-06-03 - URL: https://marca.local/10-minute-text/ - Categories: Blog - Tags: semafor, verizon Verizon with Semafor, turning their text message interview format into a piece of branded content. --- ### The race to save big cats - Published: 2023-01-27 - Modified: 2025-06-03 - URL: https://marca.local/the-race-to-save-big-cats/ - Categories: Blog - Tags: dhl, national geographic, social, social good DHL with National Geographic, the race to save big cats. On how DHL helped get big cats from Eastern Europe. https://www. youtube. com/watch? v=5yRFSne2OMI --- ### 9 exclusive Walmart essentials you need to try - Published: 2023-01-20 - Modified: 2025-06-03 - URL: https://marca.local/9-exclusive-walmart-essentials-you-need-to-try/ - Categories: Blog - Tags: Branded content, buzzfeed, retail, walmart BuzzFeed with Walmart. 9 Exclusive Walmart essential you need to try. It’s been a while since we shared a BuzzFeed piece, simple, to the point and drives what Walmart wants, more people considering (and buying) from Walmart. com. --- ### Get Spam - Published: 2023-01-13 - Modified: 2025-06-03 - URL: https://marca.local/get-spam/ - Categories: Blog - Tags: Branded content, cpg, fmcg, newsletter, oatly Get Spam by Oatly. --- ### 12 of the best Christmas Ads - Published: 2022-12-16 - Modified: 2025-06-03 - URL: https://marca.local/12-of-the-best-christmas-ads/ - Categories: Blog - Tags: ads, christmas 12 of the best Christmas Ads. --- ### The Greats - Published: 2022-12-09 - Modified: 2025-06-03 - URL: https://marca.local/the-greats/ - Categories: Blog - Tags: Apple, Branded content, technology The Greatest by Apple. https://www. youtube. com/watch? v=c2UF26YpPFg 12 of the best Christmas Ads. --- ### Polar Preet with Cognizant - Published: 2022-12-02 - Modified: 2025-06-03 - URL: https://marca.local/polar-preet-with-cognizant/ - Categories: Blog - Tags: b2b, cognizant, consulting, polar preet, social Cognizant with Polar Preet, attempting to be the first women of color to travel solo across Antarctica. Follow her journey live. 12 of the best Christmas Ads. --- ### What marketers are learning about video ads - Published: 2022-11-18 - Modified: 2025-06-03 - URL: https://marca.local/what-marketers-are-learning-about-video-ads/ - Categories: Blog - Tags: b2b, glossy, quickframe What marketers are learning about video ads through data insights. Quickframe with Glossy. --- ### How Converse and Chuck Taylor All Stars Changed the Face of Music - Published: 2022-10-28 - Modified: 2025-06-03 - URL: https://marca.local/how-converse-and-chuck-taylor-all-stars-changed-the-face-of-music/ - Categories: Blog - Tags: Branded content, converse, fashion, genius, klarna, nike How Converse and Chuck Taylor All Stars changed the face of music. Klarna on Genius. com. --- ### Amazon Holiday Kids Gift Book - Published: 2022-10-21 - Modified: 2025-06-03 - URL: https://marca.local/amazon-holiday-kids-gift-book/ - Categories: Blog - Tags: amazon, Branded content, christmas, gifts Amazons Holiday Kids Gift Book. I spotted this on Twitter, someone sharing a photo of the physical copy. It’s just neat, and what a smart placement for the brands involved. Just a click away from buying. Paul Daugherty on technology, transformation and sustainability. Accenture with HBR. --- ### WhatsApp in Piccadilly Circus - Published: 2022-10-14 - Modified: 2025-06-03 - URL: https://marca.local/whatsapp-in-piccadilly-circus/ - Categories: Blog - Tags: dooh, technology, Whatsapp WhatsApp’s new ad in Piccadilly Circus. As Matt says, watch to the end. ^ This is one, where I feel like it is a legitimate execution for brands to promote the online video, of their offline execution. The role of recycled metals on the road to decarbonization. Great example of thought leadership from Schnitzer. --- ### My Helsinki - Published: 2022-10-07 - Modified: 2025-06-03 - URL: https://marca.local/my-helsinki/ - Categories: Blog - Tags: content hub, helsinki, immigration, investment My Helsinki, promoting, living/working/investing in Helsinki. Love the approach. --- ### The faces of travel - Published: 2022-09-30 - Modified: 2025-06-03 - URL: https://marca.local/the-faces-of-travel/ - Categories: Blog - Tags: airlines, Branded content, Delta, travel & leisure Delta with Travel & Leisure, the faces of travel. --- ### How to spend seven days in Nice - Published: 2022-09-16 - Modified: 2025-06-03 - URL: https://marca.local/how-to-spend-seven-days-in-nice/ - Categories: Blog - Tags: guardian, nice, tourism, travel For that last summer lust. How to spend seven days in Nice Cote d’Azur. Explore France with The Guardian. --- ### Circular Cities Barometer - Published: 2022-07-22 - Modified: 2025-06-03 - URL: https://marca.local/circular-cities-barometer/ - Categories: Blog - Tags: bloomberg, Branded content, holcim, thought leadership The Circular Cities Barometer, Bloomberg Media Studios with Holcim. illimity with the FT. --- ### How we invest in an unknown future - Published: 2022-07-08 - Modified: 2025-06-03 - URL: https://marca.local/how-we-invest-in-an-unknown-future/ - Categories: Blog - Tags: Branded content, etoro, finance, marketwatch eToro with Market Watch, How do we invest in an unknown future? --- ### Questions you should ask your advisor - Published: 2022-06-17 - Modified: 2025-06-03 - URL: https://marca.local/questions-you-should-ask-your-advisor/ - Categories: Blog - Tags: finance, guardian, xero 10 questions you should ask your advisor this end of financial year. Xero with TheGuardian. Like the format, simple and high utility for the reader. --- ### Dinotracker - Published: 2022-06-10 - Modified: 2025-06-03 - URL: https://marca.local/dinotracker/ - Categories: Blog - Tags: Entertainment, jurassic park DinoTracker from Department of Prehistoric Wildlife, as part of Jurassic World launch. @DinoTracker on Twitter. ^ Extending this to native placements across publishers would be the kicker in the execution of this strategy. --- ### Leaving a legacy - Published: 2022-06-03 - Modified: 2025-06-03 - URL: https://marca.local/leaving-a-legacy/ - Categories: Blog - Tags: Branded content, guardian, philanthropy Leaving a legacy: how to give a gift that lasts beyond your lifetime. Guardian with Cancer Council. --- ### You should have a home energy kit - Published: 2022-05-13 - Modified: 2025-06-03 - URL: https://marca.local/you-should-have-a-home-energy-kit/ - Categories: Blog - Tags: anker, Branded content, buzzfeed, technology Anker with BuzzFeed. You should have a home energy kit - and this is the very first thing you should buy for it. --- ### How newsletter sponsorship can supercharge your marketing plan - Published: 2022-04-22 - Modified: 2025-06-03 - URL: https://marca.local/how-newsletter-sponsorship-can-supercharge-your-marketing-plan/ - Categories: Blog - Tags: b2b, Branded content, marketing week, nativeception, paved Nativeception. Sponsored newsletter company Paved with MarketingWeek. --- ### Reinvention through positivity - Published: 2022-04-15 - Modified: 2025-06-03 - URL: https://marca.local/reinvention-through-positivity/ - Categories: Blog - Tags: Branded content, fidelity, finance, front office sports Front Office Sports with Fidelity. Rex Champman interviews athletes about their second acts. --- ### The future is bright - Published: 2022-04-01 - Modified: 2025-06-03 - URL: https://marca.local/the-future-is-bright/ - Categories: Blog - Tags: adweek, b2b, Branded content, millions AdWeek + Millions. The future is bright for brands that master sports advertising. (more... ) --- ### Must try delivery dishes - Published: 2022-03-18 - Modified: 2025-06-03 - URL: https://marca.local/must-try-delivery-dishes/ - Categories: Blog - Tags: Branded content, food delivery, grubhub, thrillist 8 must-try delivery dishes from Women-led restaurants in Philly. --- ### Small Space Secrets - Published: 2022-03-11 - Modified: 2025-06-03 - URL: https://marca.local/small-space-secrets/ - Categories: Blog - Tags: home, ikea, mydomaine Small Space Secrets, IKEA with MyDomaine. Nice mix of video as part of the experience. --- ### Equitable - Published: 2022-03-04 - Modified: 2025-06-03 - URL: https://marca.local/equitable/ - Categories: Blog - Tags: Branded content, equitable, finance, the atlantic Equitable with The Atlantic on building resilience in your portfolio. --- ### Seven ways to eat a more plant based diet - Published: 2022-02-11 - Modified: 2025-06-03 - URL: https://marca.local/seven-ways-to-eat-a-more-plant-based-diet/ - Categories: Blog - Tags: Branded content, cpg, fmcg, guardian, oatly Seven ways to eat a more plant-based diet. The Guardian Labs with Oatly. Designing a Fairer Future for the Platform Economy. Bloomberg with Business Reporter. --- ### New Music Friday - Published: 2022-01-28 - Modified: 2025-06-03 - URL: https://marca.local/new-music-friday/ - Categories: Blog - Tags: genius, microsoft surface, Sponsored Content, technology Genius & Microsoft Surface, New Music Friday. --- ### Future of Fandom - Published: 2022-01-21 - Modified: 2025-06-03 - URL: https://marca.local/future-of-fandom/ - Categories: Blog - Tags: Branded content, collectibles, Kevin durant, NBA topshot, sports NBA Top Shot with Kevin Durant and two of his biggest fans. https://www. youtube. com/watch? v=yMDf_KBohm0 Smartest commentary --- ### My First Stock - Published: 2022-01-14 - Modified: 2025-06-03 - URL: https://marca.local/my-first-stock/ - Categories: Blog - Tags: Branded content, cash app, finance Cash Apps, My First Stock. Best viewed on mobile. --- ### America's small towns are packed with wonder - Published: 2021-12-17 - Modified: 2025-06-03 - URL: https://marca.local/americas-small-towns-are-packed-with-wonder/ - Categories: Blog - Tags: atlas obscura, brand us, Branded content America’s small towns are packed with wonder. Atlas Obscura with Brand US. --- ### Winter Escape - Published: 2021-12-10 - Modified: 2025-06-03 - URL: https://marca.local/winter-escape/ - Categories: Blog - Tags: branded gaming, fashion, ralph lauren Ralph Lauren on Roblox presents the ultimate holiday adventure. --- ### Nikeland - Published: 2021-12-03 - Modified: 2025-06-03 - URL: https://marca.local/nikeland/ - Categories: Blog - Tags: branded entertainment, gaming, nike, roblox Nike is partnering with Roblox to create Nikeland. At time of publishing it had had 6. 1m visits. And related, Nike is reuniting with Fortnite to launch the cool grey Jordan 11. --- ### Little One Quiz - Published: 2021-11-23 - Modified: 2025-06-03 - URL: https://marca.local/little-one-quiz/ - Categories: Blog - Tags: buzzfeed, osmo, quiz Tell us about your little one and we'll recommend a learning gift they'll love. Interactive quiz with a gift recommendation at the end. BuzzFeed + Osmo. --- ### Perpetual Planet - Published: 2021-05-21 - Modified: 2025-06-03 - URL: https://marca.local/perpetual-planet/ - Categories: Blog - Tags: content hub, jewelry, rolex, watches Apple Tracking AdUnironically Apple releases an ad de-mystifying App Tracking Transparency. Rolex - Perpetual Planet. Their content hub on preserving our natural environment. In partnership with National Geographic. --- ---