Blog
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On Running with Wired
On Running with Wired, talking on their lightspray technology and their NYC pop up.
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NBA Emirates
NBA Emirates Cup Oceans Eleven inspired launch video. Just nice seeing the players getting involved.
- LeBron James with Nike. Again, just good fun.
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Amagi with AdAge
Why branded fast channels are the next big thing in streaming tv. Amagi with AdAge.
- BCG with Wired on the rise of agentic AI.
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Perplexity Art
Campaign of the week
Perplexity posters, I mean, using own product to produce these, but smart using a nostalgic aesthetic to help bring meaning & feeling to a digital only brand. The smart take would be to place these out of home all around the world (maybe they are).
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The Traveler
Pierce Brosnan as The Traveler for Kith & Giorgio Armani.
- Switzerland Tourism is back again this year, promoting Autumn, this time pairing Mads Mikkelsen with Roger Federer.
- How Stacker distributes sponsored content to thousands of publishers. Great example of direct influencer voice to a specific community the company wants to get in front of.
- Making Generative AI accessible to every business. AWS with Wired.
