Blog
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Perplexity Art
Campaign of the week
Perplexity posters, I mean, using own product to produce these, but smart using a nostalgic aesthetic to help bring meaning & feeling to a digital only brand. The smart take would be to place these out of home all around the world (maybe they are).
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The Traveler
Pierce Brosnan as The Traveler for Kith & Giorgio Armani.
- Switzerland Tourism is back again this year, promoting Autumn, this time pairing Mads Mikkelsen with Roger Federer.
- How Stacker distributes sponsored content to thousands of publishers. Great example of direct influencer voice to a specific community the company wants to get in front of.
- Making Generative AI accessible to every business. AWS with Wired.
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Lifting the status
National Geographic with Royal Commission for Alula. Like the educational approach, which fits both Nat Geo but also Alula Tourism.
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How travel brands can drive bookings from anonymous visitors
How travel brands can drive bookings from anonymous visitors. Wunderkind + Skift.
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Ralph Lauren
PoloBear bids au revoir.
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Ilona Maher’s Smudge Proof Secret
Ilona Maher with Women’s Health. “I don’t like this idea that you have to drop your femininity to play a sport like rugby or any sport”.
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Ralph Lauren Polo bear down the Seine
The Ralph Lauren Polo Bear floats down the Seine River.
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Regret Less
Regret Less with Viator. Discovered via Skift.
- Also Apples new privacy on iPhone video.
