Louis Vuitton with Roger Federer & Rafael Nadal. Shows branded content doesn’t need to be that complicated, product in shot, let the stars speak.
Blog
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100 years of Meisterstruck
Montblanc with Wes Anderson, 100 years of Meisterstruck, a short film. Brilliant. I didn’t realise the logo was a snowcap. As soon as it finished, I watched it again!
- Creativity cannot be crushed. Samsung with their response to Apple. It’s good.
- Whilst I like the timeliness, not always a fan of acknowledging the competition like this. But nonetheless, well done.
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WWF Bluesky
I don’t even know if this is legit, most likely not. But I liked it, tapping into culture and tongue in cheek. But it’s also a good sign of a brand with a strong identity when it can be parodied but you question if it is them or not. Seen in multiple places, but this one on BlueSky.
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The big and small of America’s National Parks
NYTimes + Paramount, partner up to highlight the live streams of 7 national parks across the US. Great piece, good exposure and for a good cause, Earth Day.
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Go deeper with Market Depth
Sherwood News with Nasdaq. We predicted this at 45 seconds, about 25% below Finance benchmarks for branded content.
- Byline putting a free library in the Ace Hotel. We predicted this one at 44 seconds, images & easy reading are helpful for engaging content.
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Law & Order 25th Anniversary
NBC’s Law & Order celebrating their 25th anniversary with a special metro card in New York. Thanks @andrewgiambrone.
^ Imagine doing this, with some ongoing utility (beyond the collectible). Surprised more brands don’t leverage this.
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Guinness
Jason Momoa discovering he is 2% Irish! Caught that this was shot in New Zealand too.
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A new constellation of space tie-ups
Intelsat with Economist, what better place to talk about the space economy.
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UBS x Monocle
Sometimes the best work is just the most simple. This four part series on Monocle with UBS, goes behind the scenes with a few high quality goods producers. This on on tailoring, is something their more discerning clients would care about. We predicted the attention on this piece at 33s.
