On Running with Wired, talking on their lightspray technology and their NYC pop up.
Tag: Branded content
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Perplexity Art
Campaign of the weekย
Perplexity posters, I mean, using own product to produce these, but smart using a nostalgic aesthetic to help bring meaning & feeling to a digital only brand. The smart take would be to place these out of home all around the world (maybe they are).
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Lifting the status
National Geographic with Royal Commission for Alula. Like the educational approach, which fits both Nat Geo but also Alula Tourism.
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Regret Less
Regret Less with Viator. Discovered via Skift.
- Also Apples new privacy on iPhone video.ย
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Go deeper with Market Depth
Sherwood News with Nasdaq. We predicted this at 45 seconds, about 25% below Finance benchmarks for branded content.
- Byline putting a free library in the Ace Hotel. We predicted this one at 44 seconds, images & easy reading are helpful for engaging content.
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UBS x Monocle
Sometimes the best work is just the most simple. This four part series on Monocle with UBS, goes behind the scenes with a few high quality goods producers. This on on tailoring, is something their more discerning clients would care about. We predicted the attention on this piece at 33s.
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Colorado’s charming small towns
Atlas Obscura + Colorado Tourism partner on this piece for immersing yourself in Coloradoโs charming small towns.ย
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Get ready
Get ready, new ad for the Apple Vision Pro. Produced by their in-house creative team.
