Lego built actual F1 cars and had the drivers do a race ahead of the Miami GP. 2m views already!
Tag: branded entertainment
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NBA Emirates
NBA Emirates Cup Oceans Eleven inspired launch video. Just nice seeing the players getting involved.
- LeBron James with Nike. Again, just good fun.
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The Traveler
Pierce Brosnan as The Traveler for Kith & Giorgio Armani.
- Switzerland Tourism is back again this year, promoting Autumn, this time pairing Mads Mikkelsen with Roger Federer.
- How Stacker distributes sponsored content to thousands of publishers. Great example of direct influencer voice to a specific community the company wants to get in front of.
- Making Generative AI accessible to every business. AWS with Wired.
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100 years of Meisterstruck
Montblanc with Wes Anderson, 100 years of Meisterstruck, a short film. Brilliant. I didn’t realise the logo was a snowcap. As soon as it finished, I watched it again!
- Creativity cannot be crushed. Samsung with their response to Apple. It’s good.
- Whilst I like the timeliness, not always a fan of acknowledging the competition like this. But nonetheless, well done.
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Bringing Starfield to life
Adam Savage’s Tested with Bethesda Game Studios, they bring to life one of the scenes from the game in a cutaway model. Neat partnership.
- Shout out to Home Depot who launched their new HomeOwners hub.
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The Experiment
Creative Ops firm Air created a short film called The Experiment.
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The ride of a lifetime
Tourism Switzerland to debut a Grand Train Tour of Switzerland with Roger Federer and Trevor Noah.
