Appleย launching the Lumon Terminal Pro on its website, just fun and shines the light on its hit show.

NYTimes + Paramount, partner up to highlight the live streams of 7 national parks across the US. Great piece, good exposure and for a good cause, Earth Day.
DinoTracker from Department of Prehistoric Wildlife, as part of Jurassic World launch. @DinoTracker on Twitter.
^ Extending this to native placements across publishers would be the kicker in the execution of this strategy.